Strategic Marketing

Strategic processes are living, evolving and ever changing elements of effective business management. Helping clients maintain focus, direction, and clear visions is an essential element of the services provided by ZC.Net.

• Perception Analysis

  • Strengths and Weaknesses of Current Perceptions of Product or Service

  • Understanding How Changing Perception Can Influence Revenue

  • Suggesting Changes That Will Capitalize on Strengths and Minimize Weaknesses

• Marketing Plan

  • Develop Coordinated Effort Involving All Facets of Company

  • Understanding and Defining Target Customers

  • Advertising Strategy

  • Use of Trade Shows

  • Use of Non Traditional Marketing

  • Media Planning and Execution

• Positioning Philosophy

  • Understanding How Customers See You

  • Distinguish Your Business From Competitors

  • Positioning Your Business and Maintaining Your Market Niche

• Trends Analysis

  • Success Measurement

  • Maintaining Strength in Market

  • Planning for Change

• Process Validation

  • Matching Your Customer Relations Process to Market Needs

  • Making Sure Processes and Services Provide Desired Outcomes for Customer, and Your Business