Frank M. Zappala
President, Principal

Mr. Zappala, the founder of Zappala Consulting Network, is a thirty year veteran of business development, sales, and marketing for a variety of industries. He has worked principally with media companies.

Additionally, he has significant experience with emerging technology companies. Frank’s media experience includes broadcasters such as ABC, CBS, NBC, Viacom, Radio One, and Pax. He has also owned an independent marketing and advertising firm. Throughout his career, Frank has held senior marketing and management positions with these companies. He has been responsible for generating more than 30 million in revenues. He has contributed to increasing revenues with established businesses, and creating new markets and revenues for start-ups. Working with professionals from other disciplines, Frank has created innovative solutions for a broad range of business challenges.

Prior to establishing Zappala Consulting Network, Frank served as Director of Business Development for The BIA Financial Network and SpectraRep. In those positions, with the assistance of analysts and other professionals, he worked with media and technology companies developing engagements that established value, provided strategic advice, and provided investment banking. Frank was involved in the development of SpectraRep, a new practice group at BIA. He was engaged with broadcasters creating plans that would lead to revenue from providing ancillary services with their digital broadcast signals. Frank developed awareness of these services by working directly with potential customers to create processes and implement strategies furthering the development of new revenue for digital TV broadcasters.

Frank earned a Bachelor of Arts degree from the University of Maryland in Speech and Communications, Radio and Television Broadcasting, with minors in Psychology, Math, and Sciences. Frank also completed a certificate course at the Sterling Institute in Managing for Performance, and a course of study with The Rancho Strossi Institute, and Dr. Richard Heckler, in effective leadership and personal interactions. He has extensive independent studies with leaders in the fields of interpersonal dynamics, persuasive communications, and personal motivation.